Objective: Branding and Awareness
The Google Chromebook campaign was released in line with Google's brand new laptop. The computer consisted of many different features, and with the tagline "For Everyone", these were all designed to make it as accessible and easy to use as possible.
The campaign consisted of informative rich media including the computer's specs, price and official video advert, all integrated into one digestible message.
Casio have been making state of the art watches for decades. They were looking for a mobile platform to display their range of watches.
The campaign was sent to customers who had indicated an interest in fashion and technology. They displayed their legendary Casio classics range and also their F1 inspired Edifice ranges in a mobile lookbook, and then directed people through to the Casio website.
Objective: Lead Generation
Vodafone wanted to offer free SIM cards for mobiles, iPads or tablets, delivered through a mobile platform. You may well have seen their Freebees advert buzzing around, and if not, try the link below.
Qustodian teamed up with Vodafone to make getting your free SIM as simple as possible through your Qustodian app. The campaign directed users to a mobile landing page. It was incredibly successful and achieved previously unheard of conversion rates.